Gatorade: 100 Years Sweating History

To celebrate the 100th anniversary of Barcelona Sporting Club, we launched a special edition Gatorade Maracuyá under the concept “100 Years Sweating History.” 

In the commercials, legendary players who built the club’s legacy reunited with the current generation in matches and training sessions full of passion and dedication.

A campaign that connects generations, honors those who sweated the jersey for a century, and celebrates the energy driving new talents to keep making history.

Gatorade Maracuyá, the flavor that refreshes those who sweat history.